About Us – เต่าเหยียบโลก

Taoyeablok has gained trust from
consumers of all ages and genders,

along with word-of-mouth spreading about its benefits.
With its standout feature of providing lasting comfort and
confidence throughout the day, the product consistently
remains a popular choice among consumers.

Taoyeablok

Once heard, the name immediately catches the attention with its distinctive and unique identity. It’s an instant recognition as a product of Thailand. The brand has a history spanning over 30 years, with its unique features setting it apart from typical body odor control products. These features include instant comfort upon use, confidence in long-lasting odor control for 24 hours, and the assurance that it won’t cause yellow stains on shirts or dark underarms. Many customers have praised “Taoyeablok,” saying the product speaks for itself, meaning that once tried and found effective, it’s recommended enthusiastically from person to person. This is another proud facet contributing to our success.

Let’s go back to the year 1986, the starting point of “Taoyeablok.”

The story begins with a young man from Nakhon Pathom Province named Mr. Somchai Jantipwong, who worked in a Chinese traditional medicine store in the Samre area of Bangkok. He rose to the position of Long Ju (manager) after years of dedicated work. One day, a customer approached him for assistance in preparing an herbal remedy to control body odor, as they struggled with this matter. Mr. Somchai used his knowledge and expertise to formulate an herbal remedy. This customer then became a regular, continuously returning to purchase the remedy. Given that Mr. Somchai also had body odor, he decided to use the remedy himself. Along the way, he improved and transformed the formula into a form of powder for convenience and better quality.

After working as an employee in a traditional medicine store for over 20 years, circumstances led Mr. Somchai to become unemployed at the age of 40. He spent his life through uncertainties for more than a year until a relative suggested using his knowledge of herbs and medicine to create a product. At that moment, Mr. Somchai thought about the herbal powder he used daily to control body odor. He could not bring himself to sleep that night as he was dreaming of success if the product were to be sold. Early the next morning, driven by the dream, Mr. Somchai wasted no time and began working to turn his vision into reality. The product was initially packaged in zip-lock bags and sold in beauty salon owned by his wife. Encouraged by positive responses, he switched to packaging in transparent plastic bottles, expanding distribution to beauty salons across the board.

For over 15 years, Mr. Somchai rode his trusty motorcycle with a large sidecar, navigating the streets to sell products. Simultaneously, he carried out the role of the family head, providing for his wife and three children. His classic introduction when presenting the product was, “Hello, I’m a traditional pharmacist. I have a consignment to offer. No money and signatures required. In the hot Thai weather, using roll-on deodorant can cause yellow and hard stains on shirts that are difficult to wash out. Taoyeablok is a natural body odor control powder that keeps you dry and comfortable without being sticky. You’ll notice the odor control effects within one day.”

As the internet gained popularity, consumers started seeking advice on body odor control. “Taoyeablok” became one of the recommended products from actual users who wanted to share their positive experiences. Hence, the product is now widely recognized nationwide. Mr. Somchai no longer has to ride his sidecar motorcycle to deliver products, as his wife and three children are actively involved in business development. Our family is committed to advancing products based on Thai wisdom under the brand “Taoyeablok,” offering a natural body odor control solution that everyone can confidently choose to use.

Today, “Taoyeablok” is available in leading stores nationwide, convenience stores, cosmetics stores, and pharmacies. We won’t cease our development because “Every Minute Has an Odor, Eliminate It with Taoyeablok.”

From a humble beginning to a beloved brand for the people of Thailand.

1986

- Started creating an herbal formula for body odor control for a customer at the medicine store. Used the formula personally and continued to develop it.

1996

- After being unemployed for over a year, a relative suggested the idea of using herbal knowledge to develop a product. Started the brand "Jabtao," packaged in zip-lock bags and initially sold in his wife's beauty salon before expanding to other stores.

1997

- Changed the packaging from zip-lock bags to transparent plastic bottles with yellow lids. Then, developed into a uniquely designed packaging. Mr. Somchai was inspired by hair color squeeze bottles with the cylinder shape. The color remained yellow as the old packaging.

1998

- Applied for Business Registration under the name "Siam Samunphrai 1998."

2008

- Changed the brand name to "Taoyeablok," reflecting the natural body odor control product that aims to eliminate body odor for everyone worldwide.

2010

- The product was available in over 1,000 beauty salons. Mr. Somchai rode his trusty sidecar motorcycle, covering the streets of Bangkok. For other provinces, he traveled by car, often accompanied by one of his children.

2014

- The product was introduced to 7-Eleven stores, accompanied by a change in packaging label to shrink label. Marketing activities also commenced.

2015

- New product developments included whitening formula and nourishing formula for the body odor control powder. The products were made available in leading stores nationwide.
- The brand featured Ms. Chompoo Konbai as the presenter to reflect a playful and confident image.

2016

- The first Taoyeablok video advertisement, "Survivor," was released. There were developments of new product formats such as spray, whitening cream, and roll-on under the brand "Taoyeablok New Gen."

2017

- The Taoyeablok advertisement with the tagline "Hot Weather, Everyone Is Confident" was launched.

2022

- The brand underwent a new visual rebranding, including logo, label, and packaging changes under the slogan "Every Minute Has an Odor, Eliminate It with Taoyeablok," to meet the highest consumer demands.

2023

- Introduced the brand ambassador, Ms. Bella Ranee Campen, a prominent actress in Thailand known for her good-natured, playful, and gentle personality, aligning with the brand image of Taoyeablok.
- Launched new products, four formulas of body odor control powder to cater diverse needs. Notably, this marks the first two formulas developed specifically for men.

2024

- เปิดตัวพรีเซนเตอร์ชาย คุณมิกค์ ทองระย้า ให้ความรู้สึกเป็นผู้ชายอบอุ่น น่ารัก พร้อมลุยทุกกิจกรรมอย่างมั่นใจ แบบผู้ชายใส่ใจตัวเอง
- เปิดตัวโรลออน 4 สูตรใหม่ ตอบโจทย์พฤติกรรมของผู้บริโภคที่ชอบใช้โรลออน โดยยังคงเอกลักษณ์การระงับกลิ่น และสารสกัดจากธรรมชาติสไตล์เต่าเหยียบโลก มีสูตรสำหรับผู้ชายให้เลือก 2 สูตร กลิ่นหอมเย็น สดชื่น

Location

72, Suk Sawat 30 Intersection 10, Bang Pa Kok, Rat Burana, Bangkok 10140, Thailand

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